Dirty Wheels Branding Contest

December 10th, 2025

This was a branding and visual design project developed in response to a contest brief requesting a bold, energetic identity for a Moto-focused brand.

The brief emphasized movement, durability, and a strong visual presence that could translate across apparel, digital platforms, and physical applications.​ My proposal focused on conveying motion and grit through assertive typography, high-contrast color choices, and adaptable graphic elements

designed to hold up across varied use cases.

Particular attention was paid to scalability and legibility, ensuring the system could function consistently from small digital assets to larger physical formats.

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While this concept was not selected as the final direction, it remains a strong entry that demonstrates my ability to interpret a client brief, translate abstract values into concrete visual decisions,

and develop a cohesive identity under real-world constraints.